Our strategy

Our vision is of a mentally healthier future where:

Our purpose and actions

To create a mentally healthier future for all, over the next five years to 2030, we will:

• Build knowledge for better mental health: through ground-breaking research, economic analysis, evaluation, assessments, and strategic support to local systems 

• Convene people and communities: through our nationwide networks, by hosting the Children and Young People’s Mental Health Coalition, through our events, and by working alongside community and user-led groups 

• Speak out about inequity and injustice: through our communications and our policy advocacy and influencing; by using our voice to tackle racism and other forms of discrimination 

• Lead and support leadership in mental health: by generating and testing ideas, supporting local leaders, and promoting just and fair policies and practices on a foundation of independence 

• Learn and provide learning opportunities: through our training, with our partnerships, by challenging ourselves to work differently, and by continuing our work towards anti-racism 

Together, we can create a mentally healthier future where:

• Everyone has a fair chance of lifelong, good mental health 

• It’s accepted that the mental health of our society is affected by multiple overlapping factors such as race, age, gender and financial inequality 

• Everyone lives in mentally healthier communities, learns in mentally healthier schools, works in mentally healthier businesses, and thrives in a mentally healthier society 

• People who live with mental illness enjoy equal citizenship, opportunity, and life expectancy 

• Mental health services are co-designed and coproduced with the people and communities they serve 

• Mental health is at the heart of national and local government, informing decision-making at every level.