Dr Emma Tiffin Emma is the Cambridgeshire and Peterborough CCG Adult Clinical Mental Health Lead. She has worked in mental health clinical leadership roles for over 15 years. Most recently, Emma has focused on developing a sustainable integrated community-based service model for both planned and unplanned mental health care. The model includes a First Response Crisis Mental Health Service with local Sanctuaries (non health-based places of safety) and a Primary Service for Mental Health (PRISM) which brings together specialist mental health, primary care and community services using a neighbourhood team model. Emma's main areas of expertise are: Community and Primary Care Mental Health Solutions UEC/Crisis Mental Health pathways Older Peoples Mental Health/Dementia MH strategy/STP clinical leadership All age mental health pathway development e.g. eating disorder Media In 2016, Emma was awarded the Health Education England “East of England Leadership Award for Service Improvement and Innovation”. Their First Response Service won the Positive Practice Mental Health Award for acute/crisis care in October 2017. Emma is a practising GP in central Peterborough, and a national advisor for the community mental health pathway development. She also has a weekly radio show, “Health Matters”, on BBC Radio Cambridgeshire.